Tip Top

Brand Design

A refreshing re-brand: from trucks to billboards to dairies to freezers to packaging to home.

Tip Top’s point of difference is the fresh New Zealand dairy and other natural ingredients used in their ice cream products. We wanted to share the story of real goodness: real people with real smiles enjoying real ice cream treats. A new suite of photography, typography, language and logotype re-connects kiwis to this much-loved New Zealand icon.

Brand Design