2degrees

Play the Bridge

A global first - 2degrees let people turn Auckland’s Harbour Bridge into their very own interactive music & light show all via their mobile phone.

Linked to Google Play people could choose from over 25 million tracks. 2km of LED lights lit up the Auckland skyline, performing to each track. It could be video streamed live, or watched in person with a live music stream. Over 20,000 songs were selected. The bridge was played, viewed, streamed, tweeted, listened to and shared 2.6 million times.

Watch Case Study
Axis Awards

Gold Axis award for mobile

Best Awards

GOLD best award for Colour

Best Awards

GOLD Best Award for temporary exhibition

Cannes Lions

BRONZE Lion for music