Ecoya are Australia's leading fragrance and bodycare brand, maker of premium soy based candles with exquisite fragrances. They are positioned as an indulgent pleasure, and have courted controversy in the past with risque imagery.
Our brief was to build on this, but in a way that could be adapted and used in international markets. We created a series of visually striking images for use in posters, point of sale, merchandise and collateral. Top fashion photographer Jez Smith shot two dancers from The Sydney dance Company in various intimate poses, covered in liquid wax. Everything but the wax was removed from the shots, creating a unique visual look.
Thanks to Jez Smith, photography and The Sydney Dance Company.