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29 March, 2017
NEW ZEALAND
AUS | NZ
OOB Organic – Brand Identity
PROJECT SUMMARY

Inspired by their fiercely independent spirit and honest originality in product development, we re-focused their brand around the promise of original organic bliss. Their new name, building on the equity of their industry nickname -- OOB -- sums up all their offerings.

At their core, the OOB brand is simple, honest and pure: no added flavours, no added preservatives, no added enhancements. Just the enjoyment of real cream, real fruit, real ingredients. So we decided not to add much into the mix either: just the colours needed to tell our story of flavours.


In color, type and language OOB is original, simple and honest -- its juicy, unique, refreshingly fashion-aware personality creates desire to rival other producers in the market -- organic or not.