It was a big campaign - following 3 Unitec students for 12 months to see how much their lives changed. Twelve 60 second TV commercials over the year, 12 billboards, numerous webisodes, plus hundreds of thousands of dollars worth of unpaid media coverage. It certainly paid off. Early indicators show that unprompted awareness of Unitec is up by 50% and 2012 enrolments so far are up 20%.
Here's a 3 minute version of the year of change.