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23 September, 2017
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Axis Awards – 2011 Awards Branding


RELATED WORK

2011 Awards Branding

PROJECT SUMMARY

We created the theme for the 2011 Axis Awards "The awards show from the most creative country in the world". It's a grand claim, but one born out of statistics. Based on the Cannes awards given out in 2010, New Zealand won one Cannes Lion for every 155,989 of our population - putting us at the top of the 'most creative country in the world' table. Sweden came second, and the United States were a distant third. Any rumours that we were taking things a little bit too seriously were dispelled in the small print*.

Watch the film that played on three colossal screens as the guests were seated at the Axis awards show.

*irony