© Special Group Limited // Level 1, 34-38 Drake St // Auckland Central 1010 // New Zealand // call +64 (0)9 846 2402 // email frontdesk@specialgroup.co.nz
28 May, 2017
NEW ZEALAND
AUS | NZ
ecostore – New packaging design for ecostore KIDS range
PROJECT SUMMARY

Ecostore wanted to create unique packaging for their new KIDS bath range. We thought, why not ask kids what they want? They said, “make sure it doesn’t taste yuk!” … erm, ok. But they also said, “you should make it JUST for kids”.

We set to imagining a brand for kids that sees the world the way they do: energetic and layered, a curious collection of thoughts, ideas and observations happening all at once. We used their language for product names, their favourite colours and illustration styles, and mixed them all up to create a ‘doodle world’ that engages both boys and girls. The longer you look, the more you see! 

THANKS TO

Janine Wareham for some amazing illustrations.