© Special Group Limited // Level 1, 34-38 Drake St // Auckland Central 1010 // New Zealand // call +64 (0)9 846 2402 // email frontdesk@specialgroup.co.nz
29 March, 2017
NEW ZEALAND
AUS | NZ
Artemis – A modern world “Materia Medica”

RELATED WORK

Brand Guidebook

PROJECT SUMMARY

 

Founded 17 years ago in Dunedin by Swiss-born Sandra Clair, and inspired by age-old authentic Swiss formulas, Artemis is a carefully formulated range of products supported by the latest research in traditional plant-based medicine.

We worked with Artemis to design a new identity to align with their recently revamped brand. Their name is borrowed from the Greek deity, goddess of the wilderness, a protector, and akin to the world’s first “nature guide”. Like the goddess, we find and use natural resources to look after those we care for.

Our voice is that of a guide. The design guidelines were created to be welcoming and helpful — a little design guide book.