© Special Group Limited // Level 1, 34-38 Drake St // Auckland Central 1010 // New Zealand // call +64 (0)9 846 2402 // email frontdesk@specialgroup.co.nz
23 September, 2017
NEW ZEALAND
AUS | NZ
FOUR – Channel Branding


PROJECT SUMMARY

In September 2010 we were commissioned to re-brand niche TV music channel C4 to a much wider audience as a mass entertainment channel. The job was a ground-up brand development project, working closely with Mediaworks, and their media agency Spark PHD: the name, strategic positioning, end-line, logo and on-air design had to work in every medium, through marketing and on-channel communications, in channel idents and online. Welcome to FOUR.