© Special Group Limited // Level 1, 34-38 Drake St // Auckland Central 1010 // New Zealand // call +64 (0)9 846 2402 // email frontdesk@specialgroup.co.nz
23 September, 2017
NEW ZEALAND
AUS | NZ
FOUR – Launch Billboards
PROJECT SUMMARY

We re-launched niche music TV channel C4 as mass entertainment channel FOUR with a multimedia campaign. FOUR is about putting a smile on your face - no news, no weather, no farming reports - just pure entertainment. These billboards set out the channel's philosophy in a way that couldn't be misconstrued.