2degrees let people use their mobile phones to interact with Auckland’s Harbour Bridge (the country’s largest man made structure), turning it into their very own synchronized light show to a song of their choice. Linked to Google Play people could choose from over 25 million tracks. 2km of led lights lit up the Auckland skyline, performing to each track. It could be streamed live on the website, or you could watch it in person with the music streaming live on your mobile. Over 20,000 songs were selected. The bridge was played, viewed, streamed, tweeted, listened to and shared 2.6 million times (twice the population of Auckland).
Gladeye, 32 Hundred Lighting