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27 February, 2017
NEW ZEALAND
AUS | NZ
Lemmy Lemonade – Good Packaging

RELATED WORK

Good Packaging

PROJECT SUMMARY

All Good has completed their trio of sodas with an old-fashioned lemonade: Lemmy! The fairtrade sugar and the lemons are grown organically. We focused on creating a twist on the commonly held belief that buying a 'lemon' is bad luck.

Lemmy has a child-like innocence and sense of belief about him, where telling the truth and doing what feels right is just his natural response. His idealistic sense of optimism leads him to see the good in people, situations and the world. Why would it be any different? He just feels lucky to be a part of it all.

We commissioned illustrator Matt Campbell to bring to life happy-go-lucky Lemmy. As a lemon, it may not seem luck is always on his side, but whistling away he thinks is the luckiest guy in the world.

THANKS TO

Matt Campbell, illustration.