We'd like to congratulate our clients on some great successes at this year's BEST Design Awards.
We are pleased to have completed a hat trick of packaging golds, winning our third in as many years, this one for Karma Cola.
That, and a gold for Karma Cola's brand identity led to the awarding of the purple pin of distinction for graphic design.
We were also awarded a gold pin for OOB Organics; silvers for Gingerella, The Oyster Inn and Karma Cola; and bronzes for Ecoya, Gingerella and the New World Park Safe programme.
In short, we're chuffed.
Thanks go to The Designers Institute and our fellow designers from around New Zealand and Australia. Great work!
The TVNZ Marketing Awards turned out to be a great night for our Unitec and NZ Tax Refunds clients (and we had a pretty good time too). The Marketing Leadership category went to Unitec for the "We make the people who make it" campaign. NZ Tax Refunds' "WooHoo" re-positioning campaign won the Financial category. Two winners in tough categories, two business changing campaigns.
In a year that saw record entries, Special Group and media strategy partners Naked (now known as OPEN) surprised the industry by achieving a clean sweep of the 2013 New Zealand Media Awards.
The 'We make the people who make it' campaign picked up three golds (Social Marketing / Public Service, Best Use of a Lead Medium and Best Smart Media Idea) and took out Best in Show.
The campaign used Auckland's landmark buildings as a medium. It also used TV, digital and GPS triggered in-bus videos to spread the word. As Unitec marketing head Jeanette Paine said, "The chemistry between Naked / Open and Special Group was the winning ingredient". It's testament to our belief that media should be at the heart of the creative process, not at the end of it.
The inaugural Glossies Magazine advertisement awards were held this week. Special were awarded the top prize of Magazine Ad of the Year for the Ecostore digital campaign. The campaign encouraged young mums to create their very own Little Treasures Magazine front cover by uploading a photo of their baby. 3000 magazines with unique front covers were printed and sent to the participants. Mums loved it. The judges loved it.
After facing off against more than 60 entries, Quina-Fina Tonic Water reigned supreme at Cuisine Magazine's Artisan Awards. It's a fantastic and well deserved result -- expect to see more of this premium tonic water in top bars soon.
See issue 60 for a nice write up about design collaboration our Oyster Inn work. Thanks Monocle. We like you too.